Soft-selling is about incorporating human touch in selling and with-holding the onslaught of new technology in our daily working life.
Soft-selling means:
1) Spending more time listening than talking
2) Selling relationships and not just moving products or services
3) Focusing on what the customer wants or needs, and not just what you have to sell
4) Being a resource to your client
5) Caring more about clients and their needs or wants along with using sophisticated sales skills or mastering product knowledge
6) Promising a lot and delivering more
7) Exceeding customer expectation and not just meeting them
8) Walking your talk
The structure of sales have five ingredients:
1) Attitude Management
2) Prospecting
3) Presenting
4) Closing the sale
5) Servicing the customer for repeat and referral business
How staffs balance the human touch with technical efficiency is the key to pleasing customers and better sales.
*From Tim Connor, author of Soft Sell.
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